Prodesa and ICEX. The “Making of”
Prodesa has been selected by ICEX (Spanish Institute for Foreign Trade) as a protagonist of a TV program, soon to be issued by TVE2, that will show Spanish companies exporting worldwide, in this case to the American continent.
Prodesa North America, belonging to Prodesa Group, has been established in the USA since 2011. Prodesa´s US delegation was chosen for the presentation of its experience in the process of internationalization and active work in American market, which already makes 50% of turnover of the company.
On September 26 the recording took place in the center of Zaragoza and in the headquarters of the company, established in Plaza industrial area.
One of the CEO’s of Prodesa Group, Jose Ignacio Pedrajas was the anchorman of the program, accompanying the ICEX recording team in this company trip presentation.
The tele broadcasting is coming soon on TV2.